Selected work in startup and venture marketing.

An AI operations company explaining what customers could buy, which work it replaced, and how delivered outcomes would be evaluated in production.

Developed positioning around buying operational outcomes without building and maintaining internal software infrastructure, positioning legacy business process outsourcing as the relevant alternative.

Led launch communications strategy for Champ’s emergence from stealth, shaping how the founding team communicated their model to enterprise buyers, partners and the press.

A B2B billing platform supporting complex contracts and usage-based pricing.

Led the brand and inbound marketing function. Built and directed a nine-person team spanning brand design, founder marketing, editorial writing, search engine optimization and distribution.

Clarified core positioning and overhauled website messaging to speak directly to enterprise finance leaders and technical buyers.

Led the production and publication of more than 60 search-led articles within an intensive ~90-day window, and launched the company newsletter alongside the search and editorial programme.

SeedToScale turns knowledge from founders, operators and investors into resources for the wider startup community.

Helped build SeedToScale’s editorial and publishing foundations, then contributed writing and production across founder resources, frameworks and podcasts. The work translated knowledge held by experienced founders, operators and investors into material the wider startup community could understand and use.

Wallet infrastructure requiring clear explanations for developers, partners and prospective customers.

Built the content and brand foundations: CMS, style guidance, search content and brand voice. Owned PR for partner launches including Fox.com, Trust Wallet, SK Planet and Google Firebase. Wrote customer stories documenting how teams used the product, alongside public statements addressing sensitive issues.

An education company explaining its model and communicating funding and acquisition announcements.

Built the content and brand foundations, including guidelines, website material and social presence. Led PR for company announcements, working directly with the founders, including communications around the 2021 Series A and Prepleaf acquisition.

Reporting on technology, founders and company building.

Spent approximately four years reporting on founders, technology and company building, including interviews with Dharmesh Shah and other technical founders and operators. Work included Techie Tuesdays, The Turning Point and The Product Roadmap.